HDR News You Can Use

BareUCTLogo-90April 22, 2015 – Welcome back to HDR News. We’re solidly into spring and all that it brings the photographer in terms of changing weather, brilliant flowers and longer days.  What better time to get going with HDR.  For a great primer on HDR shooting download our free guide Five Steps To Great HDR Photography https://unifiedcolor.leadpages.net/five-steps-to-great-hdr-hdr-news/


Did you know that when you adjust the brightness or contrast of an image in most image editing apps, its color will shift?  That’s right.  Go into virtually any image editing program and make a brightness or contrast change and pay close attention to the image’s colors.  You’ll notice those colors change before your eyes.  That’s because those programs are based on the traditional RGB color model.  The Red, Green and Blue in those programs are linked together so that when you change one color, the others will be affected as well.

The Beyond RGB color model used in our applications is completely different because color is separted from brightness.  So when you make a brightness or contrast change your colors are unaffected.  The unique advantage to separated brightness and color channels is you can shift a color in our applications, at will, without affecting other colors or the image’s brightness or contrast: very powerful.

Watch this four minute video where our VP of Marketing, John Omvik takes you through our special color editing tools: http://unifiedcolor.com/video-tutorials/hdr-expose-3-0/9



Doug-Deleaver-300The 2015 HDR Contest is under way and we’re receiving some very interesting entries.  Natural HDR is finally here, judging by these early entries.  Almost completely absent are images with harshly posterized colors and head scratching composition.  Instead we’re seeing HDR images that tame high contrast yet deliver a completely natural and believable look.  We’ll be posting sample entries on our Facebook page https://www.facebook.com/UnifiedColorTechnologies and blog http://unifiedcolor.com/blog throughout the rest April and all of May.  You can submit your entry for free until May 31. The contest details are here http://unifiedcolor.com/photo-contest-2015


ManhattanLook Down! – A nine photographer team called AirPano began making aerial photographs of the world’s most famous locations.  The results are eye-popping and serve up a fresh look at well known scenes like the Taj Majal, the Victoria Falls, Manhattan, the Pyramids and many more.  This is a must-see:  http://www.dailymail.co.uk/travel/travel_news/article-3004453/Do-look-world-s-STUNNING-panoramic-landscapes-never-seen-before.html

16 Must Take West Coast Hikes – How often do we lace up our hiking boots and hit the trails with hope of finding the unique view that will put it’s imprint on a great image.  Well, a hike into the wilderness will energize your quest and this article does a nice job of revealing hikes that will up your chances of making a memorable image.  http://www.buzzfeed.com/nicolenguyen/west-coast-best-coast-hikes?lang=en&utm_campaign=10today&flab_cell_id=3&flab_experiment_id=130&uid=97274556&utm_content=article&utm_source=email&part=s1&utm_medium=10today.0413&position=5&china_variant=False#.yy4VJDRbd

AfganGirlFilm and a Yearbook
– We take momentos like school yearbooks for granted.  For most of these Afgan school children it was the first time they had ever been photographed.  “The school was funded in 2006 by the Penny Campaign, an initiative of the nonprofit Roots of Peace…at the time, the school was an ovewrcrowded makeshift structure which used a sheet to shade the children from the harsh sun”.  Check out this National Geographic story about photographer Ruvan Wijesooriya’s venture into this war-torn destination where he captured children being children using the permanence of film. http://goo.gl/dompTN


Our trial software is a fully functional application that you can use for 30 days with no obligation whatsoever.  Give one a try!

HDR Expose 3  –  http://unifiedcolor.com/download-hdr-expose-3

HDR Express 3  –  http://unifiedcolor.com/download-hdr-express-3

32 Float v3  –  http://unifiedcolor.com/download-hdr-express-3